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Ambigrams are a really clever form of word art or logo design where the graphic is perfectly legible when viewed both ways up. Not only do these symmetrical designs have the novelty of looking the same when rotated, they produce versatile logos that still work even when viewed upside down, which is an important consideration for logo designs that might appear in unusual places and viewed from multiple angles. In today's design inspiration showcase
I present 40 brilliant ambigram logo examples in a variety of styles, ranging from simple shapes to detailed calligraphy.
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