How To Create a Retro 70s Style Striped Logo Type Effect

Published: Mon, 09/17/18

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How To Create a Retro 70s Style Striped Logo Type Effect

I received an email from a Spoon Graphics reader last week who wanted some advice for creating a striped type effect in Illustrator, citing a retro 70s style logo as an example. I was sure I'd created a similar effect in a recent tutorial, but it turned out to be the title art I produced for my Washed & Worn textures that I was thinking of. In today's Adode Illustrator tutorial I'll take you through my process of creating such artwork to produce a similar 70s inspired type style, then follow it up with an alternative process that has the advantage of preserving the live text.

The artwork we'll be creating in this tutorial is a retro type design in the style of 70s brand logos that feature the striped trend from the era. My example uses the word Renegade, set in a lovely bulbous script font, with a series of alternating rainbow stripes with a nostalgic palette of muted hues. To finish off the artwork, we'll use those Washed & Worn textures to make the type look like a classic t-shirt.

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