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It’s that time of year when Spoon Graphics gets a little older, with 2021 marking 14 years of tutorial creating, freebie sharing and article writing on what started as a blog that was attached to my portfolio website in 2007. Every April I take some time to reflect on the past 12 months and talk about how things have changed. Last year I talked about how my subscriber counts were growing well despite plummeting traffic levels, so let’s take a look at the latest stats and figures and see how things are going another year on.
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While traffic levels are still down after the huge drop in 23% drop 2019-2020, it at least seems to have plateaued with just a further 6% decline over the past year! With that said, it's still great to see email subscribers and YouTube subscribers continue to increase at a good rate. Interestingly, my second-most popular piece of content has changed again this year. Usually, roundups of free resources are what tend to bring in the most Google search
traffic, but my old Illustrator Stipple Shading Brushes download has replaced a T-Shirt Mockups roundup on the popular posts leaderboard.
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Over at Youtube, view figures are ticking along with no exciting spikes in traffic, but that still totals an impressive 5.2 million views across all my video content. I have been focusing on funnelling YouTube viewers to my Spoon Graphics mailing list. Creating a dedicated landing page that features all the
freebies available to on Spoon Graphics has really helped to grow my list further. The subscribe form on that page has a conversion rate of almost 25%, much higher than the popup that prompts users to subscribe when they download a free resource.
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